Acquisition Channels and Strategies

The Acquisition Channels and Strategies course offers a comprehensive exploration of various methods to attract and retain customers. Students will gain knowledge of the different acquisition channels such as SEO, SEM, social media, and content marketing, learning how to develop and implement effective multi-channel strategies.

The course covers the practical aspects of running A/B tests to optimize campaigns, leveraging influencer marketing and partnerships to expand reach, and using referral strategies to boost growth through word-of-mouth. Additionally, students will be introduced to essential tools for managing each stage of the acquisition funnel, equipping them with the skills needed to drive sustainable growth.