POPULAR
Growth Marketing
Full lifetime access
33 Lessons
Last updated Saturday, 7th December 2024
Description
Learn the strategies and tactics that drive rapid business growth. This course covers growth hacking techniques, viral marketing, product-market fit, and how to build a growth engine that scales your business efficiently.
Course Outline
Definition and key principles
Growth marketing vs. traditional marketing
Growth mindset and the role of data in growth marketing
Growth marketing vs. traditional marketing
Growth mindset and the role of data in growth marketing
Acquisition, Activation, Retention, Referral, Revenue (AARRR)
Mapping customer journey and touchpoints
Identifying bottlenecks and optimization opportunities
Mapping customer journey and touchpoints
Identifying bottlenecks and optimization opportunities
Setting SMART growth goals
Key Performance Indicators (KPIs) and metrics
Building a growth team and culture
Key Performance Indicators (KPIs) and metrics
Building a growth team and culture
Types of data: qualitative vs. quantitative
Key analytics tools: Google Analytics, Mixpanel, Amplitude
Building dashboards and interpreting data
Key analytics tools: Google Analytics, Mixpanel, Amplitude
Building dashboards and interpreting data
Segmenting customers based on behavior, demographics, and psychographics
Building customer personas for targeted marketing
Personalization strategies to drive engagement
Building customer personas for targeted marketing
Personalization strategies to drive engagement
Data-driven vs. gut-based decision-making
Using cohort analysis, funnel analysis, and churn analysis
Identifying actionable insights for growth
Using cohort analysis, funnel analysis, and churn analysis
Identifying actionable insights for growth
Overview of paid, earned, and owned channels
Choosing the right channels for your business
Multi-channel vs. omni-channel strategies
Choosing the right channels for your business
Multi-channel vs. omni-channel strategies
Social media advertising (Facebook, Instagram, LinkedIn, TikTok, etc.)
Search Engine Marketing (Google Ads, Bing Ads)
Display ads, retargeting, and programmatic advertising
Search Engine Marketing (Google Ads, Bing Ads)
Display ads, retargeting, and programmatic advertising
Search Engine Optimization (SEO) fundamentals
Content marketing strategies: blogs, videos, infographics, podcasts
Email marketing and lead nurturing
Content marketing strategies: blogs, videos, infographics, podcasts
Email marketing and lead nurturing
Designing frictionless onboarding flows
Identifying key activation metrics (KAMs)
Tools and software for onboarding optimization
Identifying key activation metrics (KAMs)
Tools and software for onboarding optimization
Designing effective A/B tests
Hypothesis development and testing frameworks
Analyzing results and implementing learnings
Hypothesis development and testing frameworks
Analyzing results and implementing learnings
Optimizing landing pages, sign-up forms, and checkout flows
Psychological triggers and persuasion tactics
Tools for CRO: Hotjar, Optimizely, VWO
Psychological triggers and persuasion tactics
Tools for CRO: Hotjar, Optimizely, VWO
Calculating and understanding churn rates
Importance of retention in growth marketing
Lifetime value (LTV) and Customer Acquisition Cost (CAC)
Importance of retention in growth marketing
Lifetime value (LTV) and Customer Acquisition Cost (CAC)
Email marketing automation and drip campaigns
Push notifications, in-app messages, and SMS marketing
Loyalty programs and rewards
Push notifications, in-app messages, and SMS marketing
Loyalty programs and rewards
Community-building strategies: forums, groups, events
Leveraging user-generated content (UGC)
Case studies of successful brand communities
Leveraging user-generated content (UGC)
Case studies of successful brand communities
Psychology behind referral programs
Designing and optimizing referral programs
Tools for referral marketing: ReferralCandy, Viral Loops
Designing and optimizing referral programs
Tools for referral marketing: ReferralCandy, Viral Loops
What makes content viral: emotional triggers, sharing mechanisms
Case studies of viral campaigns
Leveraging influencers and user-generated content for virality
Case studies of viral campaigns
Leveraging influencers and user-generated content for virality
Understanding growth loops and how they differ from funnels
Types of growth loops: acquisition, retention, engagement
Building and scaling growth loops
Types of growth loops: acquisition, retention, engagement
Building and scaling growth loops
Definition and history of growth hacking
Growth hacking vs. growth marketing
The role of creativity and data in growth hacking
Growth hacking vs. growth marketing
The role of creativity and data in growth hacking
Experimentation frameworks: ICE, PIE, TIR
Developing a growth hypothesis
Prioritization techniques and managing growth backlog
Developing a growth hypothesis
Prioritization techniques and managing growth backlog
Statistical significance and p-values
Handling false positives and negatives
Presenting findings and iterating on successful experiments
Handling false positives and negatives
Presenting findings and iterating on successful experiments
What is Product-Led Growth (PLG)?
PLG vs. Sales-led vs. Marketing-led strategies
Examples of successful PLG companies
PLG vs. Sales-led vs. Marketing-led strategies
Examples of successful PLG companies
UX/UI fundamentals for growth
Designing user-centric product experiences
Tools for UX optimization: Figma, Adobe XD
Designing user-centric product experiences
Tools for UX optimization: Figma, Adobe XD
Freemium model pros and cons
Designing effective free trials
Pricing strategies and revenue optimization
Designing effective free trials
Pricing strategies and revenue optimization
Introduction to marketing automation
Tools: HubSpot, Marketo, ActiveCampaign, etc.
Automation best practices and workflows
Tools: HubSpot, Marketo, ActiveCampaign, etc.
Automation best practices and workflows
Role of CRM in growth marketing
Tools: Salesforce, Zoho, HubSpot CRM
Segmenting and nurturing leads with CDPs
Tools: Salesforce, Zoho, HubSpot CRM
Segmenting and nurturing leads with CDPs
AI-driven personalization
Predictive analytics and forecasting
Chatbots and conversational marketing
Predictive analytics and forecasting
Chatbots and conversational marketing
Strategies for entering new markets
Adapting product and marketing for different cultures
Localization vs. translation
Adapting product and marketing for different cultures
Localization vs. translation
Differences in B2B and B2C growth strategies
Key tactics for each type of business
Case studies of B2B and B2C growth strategies
Key tactics for each type of business
Case studies of B2B and B2C growth strategies
Building cross-functional growth teams
Roles and responsibilities in a growth team
Fostering collaboration and a growth culture
Roles and responsibilities in a growth team
Fostering collaboration and a growth culture
The rise of voice search and AI
Blockchain and decentralized marketing
Privacy regulations and their impact on growth marketing
Blockchain and decentralized marketing
Privacy regulations and their impact on growth marketing
Understanding GDPR, CCPA, and other regulations
Ethical considerations in data-driven marketing
Building trust with transparency and security
Ethical considerations in data-driven marketing
Building trust with transparency and security
Roles and responsibilities in growth marketing
Essential skills and tools for growth marketers
Networking, continuing education, and career development
Essential skills and tools for growth marketers
Networking, continuing education, and career development