Description
Growth Marketing Mastery is a comprehensive 4-week course designed to take you from a beginner to a proficient growth marketer, equipping you with the skills and strategies needed to drive exceptional growth for businesses in the digital age. Through a blend of theoretical knowledge and practical exercises, you'll learn how to create, implement, and optimize growth marketing campaigns across various channels. By the end of this course, you'll be ready to tackle real-world growth marketing challenges with confidence.
Course Outline
Explore successful growth marketing case studies to learn from real-world examples
Building a growth marketing mindset
Developing a multi-channel acquisition strategy
Implementing A/B testing for acquisition campaigns
Leveraging influencer marketing and partnerships
Referral - Channel for growth using Word of mouth Tools for each funnel
Designing effective retention strategies
Implementing referral programs and viral loops
Analyzing customer feedback and behavior for retention insights
Interpreting key growth metrics (CAC, LTV, Churn Rate, etc.)
Using data to inform marketing decisions and optimizations
Building custom dashboards for tracking growth KPIs
Final capstone project: Designing a comprehensive growth marketing strategy for a fictional or real-world business
Certificate
Tutor(s)
Susan Ikegwu
Meet Susan Ikegwu, a seasoned expert in the realm of growth and user acquisition. With a rich background spanning the AARRR spectrum, Susan brings a wealth of hands-on experience in driving user acquisition, conducting thorough market research, orchestrating development initiatives, and implementing cutting-edge marketing automation techniques. Her analytical prowess shines ... Show More
Oluwatobi Adekunle
Oluwatobi (Tobi) Adekunle is a marketing leader and passionate technology enthusiast with a proven track record of over 12 years in diverse industries, including e-Commerce, Information Technology, Energy, Financial Technology, and Advertising Technology. As the visionary founder of Digital Marketing Meetup Nigeria (DMM), one of Nigeria's largest digital communities, Oluwatobi brings ... Show More