Live Class

Growth Marketing Mastery - From Beginner to Pro

₦100,000

₦120,000

Skill level

Beginners

Language

English

Certificate

Description

Gain expertise in digital marketing analytics and learn how to make data-driven decisions. This course covers attribution models, data visualization, and AI-driven marketing insights to help you maximize your marketing efforts.

📅 Course Duration: 4 Weeks (Weekends)
📍 Upcoming Batches: April, September
🎓 Live Interactive Classes with Analytics Experts

📈 What You Will Learn:
✅ Digital analytics fundamentals & key performance metrics
✅ Attribution models & customer insights
✅ Data visualization using Google Data Studio & Power BI
🔥 Practical Hands-on Experience
📜 Get Certified & Elevate Your Career
💡 Reserve Your Spot Now!

Seasons: May, September

Course Outline

Week 1: Foundations of Growth Marketing

* Growth Mindset & Data-Driven Decision Making
* Understanding Growth Loops & Virality
* Growth Frameworks & Experimentation Culture

Week 2: Customer Acquisition Strategies

* Paid Advertising (Google, Facebook, LinkedIn, TikTok)
* Organic Growth & Community Building
* Influencer & Partnership Marketing

Week 3: Retention & Engagement Strategies

* Lifecycle Email & Push Notifications
* Retargeting & Remarketing
* Gamification & Customer Retention Tactics

Week 4: Product-Led Growth (PLG) & Monetization

* Freemium vs. Paid Strategies
* Upselling & Cross-Selling Techniques
* Pricing Models & Growth Experiments

Week 5: Growth Hacking & Experimentation

* A/B Testing & Data-Driven Experiments
* Rapid Testing & Optimization Frameworks
* Case Studies & Real-World Examples

Week 6: Scaling Growth & Career Progression

* Growth Metrics & Business Impact Analysis
* Building a Growth Team & Frameworks
* Career Paths in Growth Marketing