Live Class

Lifecycle Marketing Mastery

₦50,000

₦81,000

Skill level

Beginners

Language

English

Certificate

Description

This course is designed to help marketers master customer lifecycle marketing strategies, from acquisition to retention. Learn how to engage customers, build lasting relationships, and optimize marketing campaigns for maximum impact.

📅 Course Duration: 4 Weeks (Weekends)
📍 Upcoming Batches: May, November
🎓 Live Training with Marketing Professionals

🛠 Key Takeaways:
✅ Master the AAARRR framework for full-funnel marketing
✅ Build effective email automation & personalization strategies
✅ Boost customer retention with loyalty programs & referral marketing
📜 Certification upon Completion

💡 Limited Seats Available – Enroll Today!

Seasons: May, November

Course Outline

Week 1: Understanding Customer Lifecycle Stages

* Awareness, Acquisition, Activation, Retention, Revenue, Referral (AAARRR Framework)
* Building a Full-Funnel Marketing Strategy
* Identifying & Targeting the Right Audience

Week 2: Email & Automation Strategies

* Email Segmentation & Personalization
* Behavioral Triggers & Drip Campaigns
* Email Copywriting & Deliverability Optimization

Week 3: Retention & Loyalty Building

* Customer Retention Strategies
* Loyalty Programs & Referral Marketing
* Community Building & Brand Advocacy

Week 4: Data-Driven Lifecycle Optimization

* Customer Journey Analytics & Funnel Optimization
* Marketing Automation Tools (HubSpot, Klaviyo, Braze, Iterable)
* Measuring & Improving CLTV (Customer Lifetime Value)