Pay-Per-Click (PPC) Marketing
9 Lessons
4 Weeks
Full lifetime access
Last updated Saturday, 7th December 2024
Description
PPC Marketing Mastery is a comprehensive 4-week course designed to take you from a beginner to a proficient PPC marketer, equipping you with the skills and strategies needed to run high-converting paid ad campaigns. Through a blend of theoretical knowledge and hands-on practice, you’ll learn how to create, manage, and optimize PPC campaigns across platforms like Google Ads, Facebook Ads, and more. By the end of this course, you’ll be ready to drive targeted traffic, maximize ROI, and scale ad campaigns with confidence.
Course Outline
* What is PPC?
* Overview of PPC Advertising
* Benefits and Limitations
* How PPC Fits into the Digital Marketing Ecosystem
* Popular PPC Platforms
* Google Ads
* Bing Ads
* Social Media Platforms (Meta Ads, LinkedIn, etc.)
* Overview of PPC Advertising
* Benefits and Limitations
* How PPC Fits into the Digital Marketing Ecosystem
* Popular PPC Platforms
* Google Ads
* Bing Ads
* Social Media Platforms (Meta Ads, LinkedIn, etc.)
* Types of PPC Campaigns
* Search Ads
* Display Ads
* Shopping Ads
* Video Ads
* App Campaigns
* Key PPC Metrics and KPIs
* Click-Through Rate (CTR)
* Cost Per Click (CPC)
* Quality Score
* Return on Ad Spend (ROAS)
* Search Ads
* Display Ads
* Shopping Ads
* Video Ads
* App Campaigns
* Key PPC Metrics and KPIs
* Click-Through Rate (CTR)
* Cost Per Click (CPC)
* Quality Score
* Return on Ad Spend (ROAS)
* Importance of Keyword Research
* Tools for Keyword Research
* Google Keyword Planner
* SEMrush, Ahrefs, etc.
* Understanding Match Types
* Broad Match
* Phrase Match
* Exact Match
* Competitor Analysis and Negative Keywords
* Tools for Keyword Research
* Google Keyword Planner
* SEMrush, Ahrefs, etc.
* Understanding Match Types
* Broad Match
* Phrase Match
* Exact Match
* Competitor Analysis and Negative Keywords
* Setting Up a Google Ads Account
* Creating Your First Campaign
* Selecting Objectives
* Budget Allocation
* Geo-Targeting and Audience Segmentation
* Ad Formats and Best Practices
* Text Ads
* Responsive Search Ads
* Display Ads
* Creating Your First Campaign
* Selecting Objectives
* Budget Allocation
* Geo-Targeting and Audience Segmentation
* Ad Formats and Best Practices
* Text Ads
* Responsive Search Ads
* Display Ads
* Writing High-Converting Ad Copy
* Headlines, Descriptions, and Call-to-Actions
* A/B Testing for Better Performance
* Visual Design Principles for Display Ads
* Headlines, Descriptions, and Call-to-Actions
* A/B Testing for Better Performance
* Visual Design Principles for Display Ads
* Improving Quality Score
* Bid Management and Strategies
* Manual Bidding vs. Automated Bidding
* Conversion Rate Optimization (CRO)
* Landing Page Optimization
* Bid Management and Strategies
* Manual Bidding vs. Automated Bidding
* Conversion Rate Optimization (CRO)
* Landing Page Optimization
* Tracking Performance with Google Analytics
* Understanding PPC Reports
* Google Ads Dashboard
* Key Metrics and Insights
* Setting Up Conversion Tracking
* Analyzing Campaign Success
* Understanding PPC Reports
* Google Ads Dashboard
* Key Metrics and Insights
* Setting Up Conversion Tracking
* Analyzing Campaign Success
* Remarketing Campaigns
* Audience Targeting and Segmentation
* Leveraging Machine Learning and AI in PPC
* Scaling Campaigns for Growth
* Audience Targeting and Segmentation
* Leveraging Machine Learning and AI in PPC
* Scaling Campaigns for Growth
* Analyzing Real-Life PPC Campaigns
* Group Activities
* Setting up a Sample Campaign
* Budget Planning
* Feedback and Iteration
* Group Activities
* Setting up a Sample Campaign
* Budget Planning
* Feedback and Iteration